Top activities marketers trust AI to do worldwide 2022

According to a survey conducted among marketing professionals in the United States, United Kingdom, India, and Canada, 47 percent of respondents said they trusted artificial intelligence (AI) to target ads. AI was trusted by 42 percent of respondents to personalize content and offers in real time, while 39 percent said they trusted AI to optimize email send time.

Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022

Characteristic	Share of respondents
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Release date

March 2022

More information

Region

Worldwide

Survey time period

January 10 to 22, 2022

Number of respondents

853 respondents

Special properties

among marketing professionals in management and leadership positions in the U.S. UK, India, and Canada

Supplementary notes

40 percent of respondents located in the United States, 27 percent in India, 24 percent in the United Kingdom, and nine percent in Canada.
40 percent of respondents working in B2B, 24 percent in B2C, and 35 percent in both B2B and B2C.

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