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Top activities marketers trust AI to carry out worldwide 2022

Leading activities marketers trust artificial intelligence (AI) to do for them in selected economies worldwide as of January 2022

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Release date

March 2022



Survey time period

January 10 to 22, 2022

Number of respondents

853 respondents

Special properties

among marketing professionals in management and leadership positions in the U.S. UK, India, and Canada

Supplementary notes

40 percent of respondents located in the United States, 27 percent in India, 24 percent in the United Kingdom, and nine percent in Canada.
40 percent of respondents working in B2B, 24 percent in B2C, and 35 percent in both B2B and B2C.

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Statistics on " Artificial Intelligence (AI) "

Statistics on Artificial Intelligence (AI)



Segment: AI adoption


Segment: AI investment




Regional focus: United States


Special focus: Generative AI


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