B2B SMEs buying and selling online in the U.S. 2019-2021, by sector

Published by Daniela Coppola, Mar 15, 2023
Between 2019 and 2021, more small and medium-sized companies have digitalized their B2B trade operations in the United States. In a survey among U.S. professionals working in business-to-business (B2B) enterprises, almost six in ten entertainment and retail trade firms purchased and sold their products and services online in December 2021. This represents an increase of over ten percentage points compared to two years earlier.

Share of B2B small and medium enterprises (SMEs) buying and selling via e-commerce in the United States in 2019 and 2021, by industry

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Release date

December 2021

Region

United States

Survey time period

December 2019 and December 2021*

Number of respondents

2,401 decision makers**

Method of interview

Online panel

Supplementary notes

* The latest edition of the study was conducted from December 6 to 21, 2021.
** U.S. companies of 500 employees or less that buy or sell physical goods and materials with other businesses.
The study has an overall margin of error of ±1.20% and a confidence level of 95%.

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B2B e-commerce in the United StatesE-commerce worldwideE-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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