Factors improving B2B online customer experience 2022

Main suppliers' actions likely to improve the online customer experience of business-to-business (B2B) buyers in 2022

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Release date

2023

Region

Worldwide

Survey time period

2022

Number of respondents

150 approx.

Special properties

B2B buyers*

Supplementary notes

* Buyers working in manufacturing, financial services, and consumer packaged goods (CPG) companies with over 250 million U.S. dollars in annual revenue.

Industry breakdown for 2022 release: 53 respondents from financial services 52 respondents from manufacturing 45 respondents from consumer packaged goods industry.

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Statistics on " Manufacturing e-commerce "

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Market overview

7

Digital procurement

6

Generalist marketplaces

4

Vertical marketplaces

6

Buying process

4
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