During a survey conducted in 2020, 30 percent of responding marketing professionals stated they outsourced content marketing tasks. That was ten percentage points fewer than the year before. Most often outsourced content creation task was writing, followed by graphic design, and video design and animation.
Popularity of outsourcing content marketing worldwide in 2019 and 2020
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Semrush. (September 8, 2021). Popularity of outsourcing content marketing worldwide in 2019 and 2020 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1304661/outsource-content-marketing/?__sso_cookie_checker=failed
Semrush. "Popularity of outsourcing content marketing worldwide in 2019 and 2020." Chart. September 8, 2021. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1304661/outsource-content-marketing/?__sso_cookie_checker=failed
Semrush. (2021). Popularity of outsourcing content marketing worldwide in 2019 and 2020. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1304661/outsource-content-marketing/?__sso_cookie_checker=failed
Semrush. "Popularity of Outsourcing Content Marketing Worldwide in 2019 and 2020." Statista, Statista Inc., 8 Sep 2021, https://www.statista.com/statistics/1304661/outsource-content-marketing/?__sso_cookie_checker=failed
Semrush, Popularity of outsourcing content marketing worldwide in 2019 and 2020 Statista, https://www.statista.com/statistics/1304661/outsource-content-marketing/?__sso_cookie_checker=failed (last visited February 19, 2025)
Popularity of outsourcing content marketing worldwide in 2019 and 2020 [Graph], Semrush, September 8, 2021. [Online]. Available: https://www.statista.com/statistics/1304661/outsource-content-marketing/?__sso_cookie_checker=failed