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Leading KPIs in content-led ad campaigns worldwide 2022

Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type

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Source

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Release date

March 2022

Region

Worldwide

Survey time period

January 5 to February 9, 2022

Number of respondents

262 respondents

Special properties

among marketing decision makers

Supplementary notes

Original question: "For the most recent content-led campaign you worked on, what was the main KPI?"

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Statistics on "Content marketing worldwide"

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