Leading KPIs in content-led ad campaigns worldwide 2022

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2022 survey carried out among marketing decision-makers worldwide, 23 percent of responding advertisers said that time spent with content was the main key performance indicator (KPI) for the most recent content-led ad campaign they worked on; a shift in brand perceptions was named by an equal percentage of responding advertisers.

Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type

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Release date

March 2022

Region

Worldwide

Survey time period

January 5 to February 9, 2022

Number of respondents

262 respondents

Special properties

among marketing decision makers

Supplementary notes

Original question: "For the most recent content-led campaign you worked on, what was the main KPI?"

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Statistics on " Content marketing worldwide "

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Other statistics that may interest you Content marketing worldwide

Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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