Global: share of consumers more likely to buy from sustainable brands 2021

Share of consumers more likely to buy from a brand with a clear commitment to sustainability in 2021, by region

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Release date

February 2022

Region

Worldwide

Survey time period

2021

Number of respondents

12,000 (spread across 12 countries)*

Age group

18 years and older

Special properties

consumers that made an online purchase in the last year

Supplementary notes

* Survey respondents came from the following 12 countries: Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States.

This information was sourced from Shopify's eCommerce Market Credibility Study, 2021.

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