Social network audiences in Latin America 2019-2025, by platform

Published by
Tiago Bianchi,
May 8, 2023
By 2025, it is estimated that Facebook is going to remain as the most used social media in Latin America, although reaching its slowest growth rate so far in 2022. TikTok was expected to have the biggest growth rate in the region, competing but not outnumbering with Instagram, while becoming two times bigger than Twitter and 3.5 times larger than Snapchat.

Number of social network users in Latin America from 2019 to 2025, by platform (in millions)

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Release date

January 2022

Region

LAC

Survey time period

November 2021

Special properties

internet users who use a social network via any device at least once per month

Supplementary notes

* Forecast.

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Statistics on " Social media usage in Latin America "

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Other statistics that may interest you Social media usage in Latin America

Overview

7

Audiences

8

Activities

6

Behavior

6

Facebook

5

Instagram

5

TikTok

5

YouTube

4

Social media advertising

8

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Topics

Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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