Abusive tweets against AFSUK contestants by gender 2021

Female contestants on the show Married at First Sight UK were almost twice as likely to receive abusive tweets than their male counterparts. According to a study conducted in October 2021, 26 percent of tweets using the hashtag #MAFSUK and mentioning the names of female contestants contained abusive language. In comparison, 14 percent of tweets using this hashtag and mentioning male contestants were considered abusive.

Married at First Sight UK: share of abusive tweets targeting contestants from September 2021 to October 2021, by gender

Characteristic	Abusive tweets	Tweets
Female	26%	74%
Both	26%	76%
Male	14%	86%
Neither	4%	96%

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Release date

October 2021

More information

Region

United Kingdom

Survey time period

September 28, 2021 to October 5, 2021

Special properties

48,364 tweets using the hashtag #MAFSUK

Supplementary notes

According to the source: "We collected 48,364 tweets through Twitter’s public API which used the hashtag #MAFSUK, from September 28th to October 5th. This period covered the airing of the last 4 episodes, during which time couples who had remained in the ‘experiment’ had their final dates and decided whether to continue their relationships outside of the show or not, concluding with a reunion episode which brought back all those who had participated in the series to discuss their time on the show."

The values may not sum up to 100 percent due to rounding.

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