Programmatic DOOH advertising buying methods in the UK 2021

Published by Statista Research Department, Apr 24, 2023
During a 2021 study of advertising professionals in the United Kingdom, gauging their programmatic digitlal out-of-home buying processes, 47 percent said that they bought programmatic DOOH via their OOH teams, while 54 percent said that a dedicated programmatic OOH team was responsible for those purchases.

Ways of buying programmatic digital out-of-home (DOOH) advertising according to advertising professionals in the United Kingdom (UK) as of November 2021

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Release date

November 2021

Region

United Kingdom

Survey time period

as of November 2021**

Number of respondents

1,000*

Supplementary notes

*The total survey sample consisted of senior agency and advertising executives from the U.S. UK, Germany, France, and Australia.
**The source did not provide information on the date of survey; the date used is the publication date.

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