In 2023, the radio and television industry in China generated a total of around 344 billion yuan in advertising revenue, indicating an 2.8 percent year-over-year growth. The internet new media ads had the largest revenue contribution, amounting to nearly 270 billion yuan.
Advertising revenue of radio and television industry in China in 2023, by segment
(in billion yuan)
*New media advertising revenue refers to ad income obtained through websites, computer clients, mobile apps, etc. **Including advertising revenue obtained through competitive ranking, newspaper advertising, building advertising, outdoor advertising, brand promotion, etc.
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2024).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NRTA (China). (May 8, 2024). Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan) [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/?__sso_cookie_checker=failed
NRTA (China). "Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan)." Chart. May 8, 2024. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/?__sso_cookie_checker=failed
NRTA (China). (2024). Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan). Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/?__sso_cookie_checker=failed
NRTA (China). "Advertising Revenue of Radio and Television Industry in China in 2023, by Segment (in Billion Yuan)." Statista, Statista Inc., 8 May 2024, https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/?__sso_cookie_checker=failed
NRTA (China), Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan) Statista, https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/?__sso_cookie_checker=failed (last visited February 07, 2025)
Advertising revenue of radio and television industry in China in 2023, by segment (in billion yuan) [Graph], NRTA (China), May 8, 2024. [Online]. Available: https://www.statista.com/statistics/1306207/china-radio-and-tv-ad-revenue-by-segment/?__sso_cookie_checker=failed