Just under half of respondents in a survey said that they disagreed with the statement "I trust the sustainability or 'green' claims that brands make about their clothing". This was roughly nine percent more than the share of respondents who agreed with the statement. The survey ran across France, Spain, Germany, the United Kingdom, and the United States.
Share of consumers worldwide who trust the sustainability claims that brands make about their clothing 2021
The question was as follows: "To what extent do you agree or disagree with the following statement? ‘I trust the sustainability or ‘green’ claims that brands make about their clothing’."
The survey took place across five countries: France, Germany, Spain, UK, and U.S.
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The Changing Markets Foundation. (March 24, 2022). Share of consumers worldwide who trust the sustainability claims that brands make about their clothing 2021 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1306245/consumer-trust-brands-sustainability-claims/
The Changing Markets Foundation. "Share of consumers worldwide who trust the sustainability claims that brands make about their clothing 2021." Chart. March 24, 2022. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1306245/consumer-trust-brands-sustainability-claims/
The Changing Markets Foundation. (2022). Share of consumers worldwide who trust the sustainability claims that brands make about their clothing 2021. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1306245/consumer-trust-brands-sustainability-claims/
The Changing Markets Foundation. "Share of Consumers Worldwide Who Trust The Sustainability Claims That Brands Make about Their Clothing 2021." Statista, Statista Inc., 24 Mar 2022, https://www.statista.com/statistics/1306245/consumer-trust-brands-sustainability-claims/
The Changing Markets Foundation, Share of consumers worldwide who trust the sustainability claims that brands make about their clothing 2021 Statista, https://www.statista.com/statistics/1306245/consumer-trust-brands-sustainability-claims/ (last visited October 09, 2024)
Share of consumers worldwide who trust the sustainability claims that brands make about their clothing 2021 [Graph], The Changing Markets Foundation, March 24, 2022. [Online]. Available: https://www.statista.com/statistics/1306245/consumer-trust-brands-sustainability-claims/
