Attitudes towards advertising among Gen Z in the U.S. 2021

Published by
Michele Majidi,
Jan 6, 2023
During a 2021 survey fielded among adults aged 18 to 24 in the United States, gauging their perceptions and attitudes towards advertising, 57 percent of respondents stated they liked brands that were willing to get involved in social issues. Additionally, 27 percent said that they trusted products recommended by influencers.

Perceptions and attitudes towards advertising among Generation Z consumers in the United States as of January 2021, by medium

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Release date

September 2021

Region

United States

Survey time period

April to June 2021

Age group

18-24 years

Method of interview

Online survey

Supplementary notes

The total survey sample was 18,929 respondents across 17 markets; the source did not provide information about the U.S. sample number.

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Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

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Topics

Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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