Despite being less invested in superhero fandom than Millennials, American Gen Z are considerably involved in different fan-related activities surrounding their favorite superheroes. In 2021, almost a third of them read superhero comics at least once a month, and 18 percent of them cosplayed or attended comic conventions.
Share of Gen Z who engage with superhero fandom at least once a month in the United States as of November 2021
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Morning Consult. (December 6, 2021). Share of Gen Z who engage with superhero fandom at least once a month in the United States as of November 2021 [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1306448/superhero-fandom-engagement-gen-z-us/?__sso_cookie_checker=failed
Morning Consult. "Share of Gen Z who engage with superhero fandom at least once a month in the United States as of November 2021." Chart. December 6, 2021. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1306448/superhero-fandom-engagement-gen-z-us/?__sso_cookie_checker=failed
Morning Consult. (2021). Share of Gen Z who engage with superhero fandom at least once a month in the United States as of November 2021. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1306448/superhero-fandom-engagement-gen-z-us/?__sso_cookie_checker=failed
Morning Consult. "Share of Gen Z Who Engage with Superhero Fandom at Least Once a Month in The United States as of November 2021." Statista, Statista Inc., 6 Dec 2021, https://www.statista.com/statistics/1306448/superhero-fandom-engagement-gen-z-us/?__sso_cookie_checker=failed
Morning Consult, Share of Gen Z who engage with superhero fandom at least once a month in the United States as of November 2021 Statista, https://www.statista.com/statistics/1306448/superhero-fandom-engagement-gen-z-us/?__sso_cookie_checker=failed (last visited February 11, 2025)
Share of Gen Z who engage with superhero fandom at least once a month in the United States as of November 2021 [Graph], Morning Consult, December 6, 2021. [Online]. Available: https://www.statista.com/statistics/1306448/superhero-fandom-engagement-gen-z-us/?__sso_cookie_checker=failed