Latin America: post pandemic OTT & pay TV replacement activities 2021

During a survey conducted in the six largest countries in Latin America in September 2021, internet users were asked to choose up to three activities they intended to do after the restrictions imposed by the COVID-19 pandemic were lifted, replacing the time they spent watching subscription video-on-demand (SVOD) content and/or cable TV. Brazil had the highest share of respondents willing to go to the movies (43 percent), go out to eat, drink, and/or meet friends (46 percent), and keep the time spent with SVOD and pay TV regardless of resuming outdoor activities (40 percent). Brazil also had the lowest shares of interviewees willing to read books (18 percent) and use dating apps (eight percent). Early access to movie releases and new seasons of popular series were among the top reasons to subscribe to OTT and/or pay TV in Latin America in 2021.

Leading activities to replace the time spent with video streaming and/or cable TV in a post-pandemic scenario in selected countries in Latin America as of September 2021

Characteristic	Argentina	Brazil	Chile	Colombia	Mexico	Peru
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

November 2021

More information

Region

Peru

Survey time period

September 2021

Number of respondents

3,275 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "With the end of the restrictions imposed by the COVID-19 pandemic, are you considering replacing free time spent watching content on streaming platforms/cable TV with any of the following activities? (Choose up to 3 answers)."

Citation formats