In 2021, text ads on mobile phones were the least trusted form of advertising worldwide, with 45 percent of respondents stating that they did not trust much this type of ads or did not trust them at all. Online banner ads followed, with 38 percent of global survey participants distrusting this format.
Least trusted digital advertising channels worldwide as of September 2021
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Nielsen. (January 20, 2022). Least trusted digital advertising channels worldwide as of September 2021 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
Nielsen. "Least trusted digital advertising channels worldwide as of September 2021." Chart. January 20, 2022. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
Nielsen. (2022). Least trusted digital advertising channels worldwide as of September 2021. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
Nielsen. "Least Trusted Digital Advertising Channels Worldwide as of September 2021." Statista, Statista Inc., 20 Jan 2022, https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/
Nielsen, Least trusted digital advertising channels worldwide as of September 2021 Statista, https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/ (last visited March 29, 2024)
Least trusted digital advertising channels worldwide as of September 2021 [Graph], Nielsen, January 20, 2022. [Online]. Available: https://www.statista.com/statistics/1306599/least-trusted-digital-ad-channels-worldwide/