Shoppers buying clothing and shoes online in France 2023, by generation

Published by Lynn Beyrouthy, Sep 4, 2024
In the first quarter of 2023, nearly three-quarters (72 percent) of French consumers aged between 18 and 24 purchased clothing or shoes on e-commerce platforms, surpassing Millennials (65 percent) and Gen X (48 percent). Additionally, just over a third of Baby Boomers bought apparel items during the same period.

Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts

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Release date

June 2023

Region

France

Survey time period

Q1 2023

Number of respondents

1,000*

Special properties

shopping on a monthly basis

Supplementary notes

* A total of 11,740 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

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Statistics on " Fashion e-commerce in France "

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Overview

6

Segments

6

Online retailers

4

Consumption

7

Websites & apps

4

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Topics

Fashion e-commerce in FranceSustainable e-commerce in FranceFashion e-commerce in SpainFast fashion e-commerceFashion e-commerce in Germany
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