E-commerce software market share in Mexico 2023

As of June 2023, Shopify and WooCommerce Checkout were the leading e-commerce platforms in Mexico at 24 percent market share each. Following close behind was Wix Stores, as 18 percent of e-commerce websites in Mexico used their software technologies. The mentioned companies compete in a market worth roughly 50 million U.S. dollars as of 2023.

Shopify vs. WooCommerce

Shopify and WooCommerce are both big players in the market of website hosting services, although Shopify holds a bigger market share among the most visited websites worldwide. Although headquartered in Canada, Shopify has its biggest market in the United States, with over one million websites hosted in the country as of July 2023.

E-commerce technology

Investments in e-commerce software follow the trends of consumer spending. With more people shopping online, the financing of e-commerce tech companies gets more profitable for investors. The pandemic surge in e-commerce sales coincided with a spike in e-commerce software expenditure. In the United States, the quarterly number of venture capital (VC) deals in the e-commerce software sector reached a four-year peak in the first quarter of 2021.