Share of adults who find linear TV ads to be effective U.S. 2021, by generation

Published by
Michele Majidi,
Jan 6, 2023
According to a survey among adults in the United States in September 2021, 25 percent of Millennials and 13 percent of Gen Z respondents said they found ads on linear TV (cable and broadcast) to be very effective in convincing people to buy a product or service. Linear TV ads were found to not be effective at all by 18 percent of Gen Z and nine percent of Millennial respondents.

Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation

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Release date

September 2021

Region

United States

Survey time period

September 8 to 11, 2021

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "How effective do you think the following types of ad experiences are when it comes to convincing people to purchase a product or service? Ads on linear TV (cable/broadcast)"

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Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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