Perceived effectiveness of linear TV ads U.S. by generation 2021

According to a survey among adults in the United States in September 2021, 25 percent of Millennials and 13 percent of Gen Z respondents said they found ads on linear TV (cable and broadcast) to be very effective in convincing people to buy a product or service. Linear TV ads were found to not be effective at all by 18 percent of Gen Z and nine percent of Millennial respondents.

Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation

Characteristic	Very effective	Somewhat effective	Not too effective	Not effective at all	Don't know/no opinion
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Release date

September 2021

More information

Region

United States

Survey time period

September 8 to 11, 2021

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "How effective do you think the following types of ad experiences are when it comes to convincing people to purchase a product or service? Ads on linear TV (cable/broadcast)"

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