According to a survey among adults in the United States in September 2021, 25 percent of Millennials and 13 percent of Gen Z respondents said they found ads on linear TV (cable and broadcast) to be very effective in convincing people to buy a product or service. Linear TV ads were found to not be effective at all by 18 percent of Gen Z and nine percent of Millennial respondents.
Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation
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Morning Consult. (September 11, 2021). Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
Morning Consult. "Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation." Chart. September 11, 2021. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
Morning Consult. (2021). Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
Morning Consult. "Share of Adults Who Find Ads on Linear Tv to Be Effective in The United States as of September 2021, by Generation." Statista, Statista Inc., 11 Sep 2021, https://www.statista.com/statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
Morning Consult, Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation Statista, https://www.statista.com/statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/ (last visited June 28, 2022)