According to a survey among adults in the United States in September 2021, 16 percent of white respondents, 22 percent of Hispanic, and 20 percent of Black respondents said they found ads on linear TV (cable and broadcast) to be very effective in convincing people to buy a product or service. Linear TV ads were found to not be effective at all by eight percent of Black and 12 percent of white respondents.
Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by ethnicity
Question: "How effective do you think the following types of ad experiences are when it comes to convincing people to purchase a product or service? Ads on linear TV (cable/broadcast)"
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Morning Consult. (September 11, 2021). Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by ethnicity [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1307037/linear-tv-advertising-effectiveness-by-ethnicity-us/?__sso_cookie_checker=failed
Morning Consult. "Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by ethnicity." Chart. September 11, 2021. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1307037/linear-tv-advertising-effectiveness-by-ethnicity-us/?__sso_cookie_checker=failed
Morning Consult. (2021). Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by ethnicity. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1307037/linear-tv-advertising-effectiveness-by-ethnicity-us/?__sso_cookie_checker=failed
Morning Consult. "Share of Adults Who Find Ads on Linear Tv to Be Effective in The United States as of September 2021, by Ethnicity." Statista, Statista Inc., 11 Sep 2021, https://www.statista.com/statistics/1307037/linear-tv-advertising-effectiveness-by-ethnicity-us/?__sso_cookie_checker=failed
Morning Consult, Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by ethnicity Statista, https://www.statista.com/statistics/1307037/linear-tv-advertising-effectiveness-by-ethnicity-us/?__sso_cookie_checker=failed (last visited February 06, 2025)
Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by ethnicity [Graph], Morning Consult, September 11, 2021. [Online]. Available: https://www.statista.com/statistics/1307037/linear-tv-advertising-effectiveness-by-ethnicity-us/?__sso_cookie_checker=failed