In Belgium, Millennials are the most eager to buy their groceries online. According to a survey carried out in April, May, and June of 2023, nearly one in four consumers in the country aged between 25 and 40 years old would buy grocery products via e-commerce. Gen Z and Gen X were not far behind.
Share of shoppers buying groceries online in Belgium in 2nd quarter 2023, by generational cohorts
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Klarna. (November 22, 2023). Share of shoppers buying groceries online in Belgium in 2nd quarter 2023, by generational cohorts [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1307059/online-grocery-shoppers-by-generation-belgium/
Klarna. "Share of shoppers buying groceries online in Belgium in 2nd quarter 2023, by generational cohorts." Chart. November 22, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1307059/online-grocery-shoppers-by-generation-belgium/
Klarna. (2023). Share of shoppers buying groceries online in Belgium in 2nd quarter 2023, by generational cohorts. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1307059/online-grocery-shoppers-by-generation-belgium/
Klarna. "Share of Shoppers Buying Groceries Online in Belgium in 2nd Quarter 2023, by Generational Cohorts." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/1307059/online-grocery-shoppers-by-generation-belgium/
Klarna, Share of shoppers buying groceries online in Belgium in 2nd quarter 2023, by generational cohorts Statista, https://www.statista.com/statistics/1307059/online-grocery-shoppers-by-generation-belgium/ (last visited October 06, 2024)
Share of shoppers buying groceries online in Belgium in 2nd quarter 2023, by generational cohorts [Graph], Klarna, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/1307059/online-grocery-shoppers-by-generation-belgium/