Share of shoppers buying groceries online in Norway 2023, by generation

Published by
L. Yltävä,
Oct 7, 2024
In Norway, there is seemingly an inverse relationship between the age of a generational cohort and the share of shoppers buying groceries online in 2023. That being said, Gen Z shoppers are the most eager to buy their groceries online, followed closely by Millennials and so on.

Share of shoppers buying groceries online in Norway in 2nd quarter 2023, by generational cohorts

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Release date

July 2023

Region

Norway

Survey time period

Q2 2023

Number of respondents

1,000 respondents

Supplementary notes

19,293 consumers participated to the survey in the following countries: the US, UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

The date of release is the date of access.

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Overview

5

Leading online stores

7

E-commerce adoption

8

Online shoppers

8

Mobile shopping

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Further related statistics

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Topics

Luxury goods, Gen Z, and millennialsGlobal personal luxury goods industryU.S. Gen Z & millennials: consumer goods and shopping behaviorUK Gen Z & millennials: consumer goods and shopping behaviorLuxury goods in Europe
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