Share of shoppers buying groceries online in Austria 2023, by generation

Published by Daniela Coppola, Nov 21, 2023
In Austria, Gen Z shoppers are the most eager to buy their groceries online. According to a survey carried out in between April and June 2023, 21 percent of surveyed Austrian consumers aged between 18 and 24 years old would buy grocery products via e-commerce. Millennials followed close behind, as 18 percent of them would shop for groceries online.

Share of shoppers buying groceries mostly online in Austria in the 2nd quarter 2023, by generational cohorts

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Release date

November 2023

Region

Austria

Survey time period

Q2 2023

Number of respondents

1,000*

Age group

18 years and older

Supplementary notes

*19,293 consumers from 18 countries (the US, UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, Greece) participated to the survey.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

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