Invalid traffic share on internet ads in China 2022

Published by
Lai Lin Thomala,
Jul 5, 2023
In 2022, about 73 percent of internet ad traffic were normal traffic in China, representing an increase of 1.8 percent points from the previous year. Comparatively, the share of invalid internet ad traffic that year was around 10 percent, slightly down rom the year prior.

Share of invalid traffic on internet advertisement in China in 2022

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Release date

May 2023

Region

China

Survey time period

2022

Number of respondents

113,000 advertising campaigns*

Supplementary notes

* Over 113,000 advertising campaigns from PC, Mobile, and NEW TV were monitored, covering more than 800 media and over 2,100 brands. Internet hard-broadcasting, offline media, website information, social platforms, KOLs, and more were taken into account.

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