Top reasons marketers buy TV inventory upfront in the U.S. 2022

Published by
Michele Majidi,
Mar 22, 2024
According to a survey conducted among marketers in the United States in March 2022, 46 percent of respondents said they bought TV inventory upfront to maintain customer portfolio management (CPM) levels with networks. The same share of respondents said they bought TV inventory upfront to take advantage of a media brand's unique upfront settings.

Leading reasons marketers buy TV inventory upfront in the United States as of March 2022

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Sources

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Release date

April 2022

Region

United States

Survey time period

March 7 to 18, 2022

Number of respondents

150 respondents

Special properties

among supervisor-and-above-level professionals involved with digital CTV advertising decision making

Supplementary notes

Half of respondents are marketers, half come from agencies.

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Overview

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