Most wanted e-commerce innovations in Sweden 2023, by generation

Share of shoppers wishing for selected e-commerce innovations in Sweden in the 2nd quarter 2023, by generation

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Release date

July 2023

Region

Sweden

Survey time period

Q2 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece. A minimum of 1,000 survey respondents represented each country.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.

The release date is the date of last access.

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