Discovery of new products via online ads by shoppers in Australia 2021, by generation

Published by Statista Research Department, Jul 11, 2023

In a survey conducted in Australia in 2021, respondents from the Gen Z and Millennials generations were the most likely to discover new brands and products through online sponsored ads. Just under 50 percent of respondents from the Boomers and Silent generations reported discovering new products and brands through online ads.

Discovery of new brands and products through online ads by shoppers in Australia in 2021, by generation

Characteristic	Share of respondents
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Release date

April 2022

More information

Region

Australia

Survey time period

November to December 2021

Number of respondents

1,029 respondents

Age group

18 years and older

Special properties

Survey respondents are consumers who use the internet at least once per month

Method of interview

Online survey

Supplementary notes

Survey statement: 'I discover new brands and products through online ads'.

Age groups defined as follows:
Gen Z - born between 1997 and 2003 (18-24 years old)
Millennials - born between 1983 and 1996 (25-38 years old)
Gen X - born between 1967 and 1982 (39-54 years old)
Boomers - born between 1948 and 1966 (55-73 years old)
Silent - born before 1948 (74 years old and above)

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