Share of adults who find targeted linear TV ads to be creepy in the U.S. 2021
According to a survey among adults in the United States in September 2021, 17 percent of respondents said they found targeted ads on linear TV (cable and broadcast) to be very creepy, while 21 percent said they found them to be somewhat creepy. Targeted linear TV ads were found to be not creepy at all by 22 percent of respondents.