Influencer marketing value in China 2018-2023

Market size of KOL marketing in China from 2018 to 2022 with an estimate for 2023

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Release date

April 2023

Region

China

Survey time period

2018 to 2022

Supplementary notes

* Estimate.

KOL (aka key opinion leader) is more commonly used to refer to an influencer marketing practitioner in China.

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Statistics on " Influencer/KOL marketing in China "

Other statistics that may interest you Influencer/KOL marketing in China

Overview

5

Advertisers

7

Marketing platforms

5

Influencers

8

Consumers

8
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