According to a survey among adults in the United States in September 2021, 13 percent of female and 21 percent of male respondents said they found targeted ads on linear TV (cable and broadcast) to be very creepy. Targeted linear TV ads were found to be not creepy at all by 26 percent of female and 18 percent of male respondents.
Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by gender
Question: "How creepy do you find targeted ads on the following platforms? Ads on linear TV (cable/broadcast)" Number of respondents identifying as female: 574. Number of respondents identifying as male: 527.
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Morning Consult. (September 11, 2021). Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by gender [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/1307446/linear-tv-targeted-ads-creepiness-by-gender-us/?__sso_cookie_checker=failed
Morning Consult. "Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by gender." Chart. September 11, 2021. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/1307446/linear-tv-targeted-ads-creepiness-by-gender-us/?__sso_cookie_checker=failed
Morning Consult. (2021). Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by gender. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/1307446/linear-tv-targeted-ads-creepiness-by-gender-us/?__sso_cookie_checker=failed
Morning Consult. "Share of Adults Who Find Targeted Ads on Linear Tv to Be Creepy in The United States as of September 2021, by Gender." Statista, Statista Inc., 11 Sep 2021, https://www.statista.com/statistics/1307446/linear-tv-targeted-ads-creepiness-by-gender-us/?__sso_cookie_checker=failed
Morning Consult, Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by gender Statista, https://www.statista.com/statistics/1307446/linear-tv-targeted-ads-creepiness-by-gender-us/?__sso_cookie_checker=failed (last visited February 14, 2025)
Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by gender [Graph], Morning Consult, September 11, 2021. [Online]. Available: https://www.statista.com/statistics/1307446/linear-tv-targeted-ads-creepiness-by-gender-us/?__sso_cookie_checker=failed