According to a survey among adults in the United States in September 2021, 38 percent of Millennials and 37 percent of Gen Z respondents said they found targeted ads on linear TV (cable and broadcast) to be very or somewhat creepy. Targeted linear TV ads were found to be not creepy at all by 27 percent of Gen Xers and 24 percent of Millennials.
Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by generation
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Morning Consult. (September 11, 2021). Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by generation [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1307463/linear-tv-targeted-ads-creepiness-by-generation-us/?__sso_cookie_checker=failed
Morning Consult. "Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by generation." Chart. September 11, 2021. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1307463/linear-tv-targeted-ads-creepiness-by-generation-us/?__sso_cookie_checker=failed
Morning Consult. (2021). Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by generation. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1307463/linear-tv-targeted-ads-creepiness-by-generation-us/?__sso_cookie_checker=failed
Morning Consult. "Share of Adults Who Find Targeted Ads on Linear Tv to Be Creepy in The United States as of September 2021, by Generation." Statista, Statista Inc., 11 Sep 2021, https://www.statista.com/statistics/1307463/linear-tv-targeted-ads-creepiness-by-generation-us/?__sso_cookie_checker=failed
Morning Consult, Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by generation Statista, https://www.statista.com/statistics/1307463/linear-tv-targeted-ads-creepiness-by-generation-us/?__sso_cookie_checker=failed (last visited February 11, 2025)
Share of adults who find targeted ads on linear TV to be creepy in the United States as of September 2021, by generation [Graph], Morning Consult, September 11, 2021. [Online]. Available: https://www.statista.com/statistics/1307463/linear-tv-targeted-ads-creepiness-by-generation-us/?__sso_cookie_checker=failed