Perceived creepiness of targeted linear TV ads U.S. 2021, by ethnicity
According to a survey among adults in the United States in September 2021, 18 percent of white respondents, 12 percent of Hispanic, and 10 percent of Black respondents said they found targeted ads on linear TV (cable and broadcast) to be very creepy. Targeted linear TV ads were found to be not creepy at all by 30 percent of Black, 26 percent of Hispanic, and 22 percent of white respondents.