According to a survey among adults in the United States in September 2021, 33 percent of respondents said they found ads on linear TV (cable and broadcast) to be targeting them and their preferences, while 45 percent said they felt not too targeted or not targeted at all by linear TV ads.
Share of adults who think advertising on linear TV targets them and their preferences in the United States as of September 2021
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Share of respondents
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Morning Consult. (September 11, 2021). Share of adults who think advertising on linear TV targets them and their preferences in the United States as of September 2021 [Graph]. In Statista. Retrieved September 11, 2024, from https://www.statista.com/statistics/1307544/linear-tv-advertising-targeting-extent-us/
Morning Consult. "Share of adults who think advertising on linear TV targets them and their preferences in the United States as of September 2021." Chart. September 11, 2021. Statista. Accessed September 11, 2024. https://www.statista.com/statistics/1307544/linear-tv-advertising-targeting-extent-us/
Morning Consult. (2021). Share of adults who think advertising on linear TV targets them and their preferences in the United States as of September 2021. Statista. Statista Inc.. Accessed: September 11, 2024. https://www.statista.com/statistics/1307544/linear-tv-advertising-targeting-extent-us/
Morning Consult. "Share of Adults Who Think Advertising on Linear Tv Targets Them and Their Preferences in The United States as of September 2021." Statista, Statista Inc., 11 Sep 2021, https://www.statista.com/statistics/1307544/linear-tv-advertising-targeting-extent-us/
Morning Consult, Share of adults who think advertising on linear TV targets them and their preferences in the United States as of September 2021 Statista, https://www.statista.com/statistics/1307544/linear-tv-advertising-targeting-extent-us/ (last visited September 11, 2024)
Share of adults who think advertising on linear TV targets them and their preferences in the United States as of September 2021 [Graph], Morning Consult, September 11, 2021. [Online]. Available: https://www.statista.com/statistics/1307544/linear-tv-advertising-targeting-extent-us/
