Largest TV advertisers in Russia 2022, by spending share
In 2022, Sber, Russian majority state-owned bank, had the largest advertising share on the Russian TV, at over four percent. Yandex and Internet Solutions (Ozon) ranked second and third, respectively.
Due to Russia's invasion of Ukraine in 2022, several international companies, such as Nestlé, suspended their marketing activities in Russia. As of March 2022, the largest share of advertisers leaving Russia came from the fast-moving consumer goods (FMCG) industry.
Due to Russia's invasion of Ukraine in 2022, several international companies, such as Nestlé, suspended their marketing activities in Russia. As of March 2022, the largest share of advertisers leaving Russia came from the fast-moving consumer goods (FMCG) industry.
