According to a survey among adults in the United States in September 2021, 56 percent of respondents said they found ads on video streaming services to be targeting them and their preferences, while 26 percent said they felt not too targeted or not targeted at all by video streaming ads.
Share of adults who think advertising on video streaming services targets them and their preferences in the United States as of September 2021
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Morning Consult. (September 11, 2021). Share of adults who think advertising on video streaming services targets them and their preferences in the United States as of September 2021 [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/1307554/streaming-services-advertising-targeting-extent-us/?__sso_cookie_checker=failed
Morning Consult. "Share of adults who think advertising on video streaming services targets them and their preferences in the United States as of September 2021." Chart. September 11, 2021. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/1307554/streaming-services-advertising-targeting-extent-us/?__sso_cookie_checker=failed
Morning Consult. (2021). Share of adults who think advertising on video streaming services targets them and their preferences in the United States as of September 2021. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/1307554/streaming-services-advertising-targeting-extent-us/?__sso_cookie_checker=failed
Morning Consult. "Share of Adults Who Think Advertising on Video Streaming Services Targets Them and Their Preferences in The United States as of September 2021." Statista, Statista Inc., 11 Sep 2021, https://www.statista.com/statistics/1307554/streaming-services-advertising-targeting-extent-us/?__sso_cookie_checker=failed
Morning Consult, Share of adults who think advertising on video streaming services targets them and their preferences in the United States as of September 2021 Statista, https://www.statista.com/statistics/1307554/streaming-services-advertising-targeting-extent-us/?__sso_cookie_checker=failed (last visited January 18, 2025)
Share of adults who think advertising on video streaming services targets them and their preferences in the United States as of September 2021 [Graph], Morning Consult, September 11, 2021. [Online]. Available: https://www.statista.com/statistics/1307554/streaming-services-advertising-targeting-extent-us/?__sso_cookie_checker=failed
