Share of adults bothered by irrelevant ads in the U.S. 2021

Published by Michele Majidi, Jan 6, 2023
According to a survey among adults in the United States in September 2021, 51 percent of respondents said they were bothered by ads that were not relevant to them or their life, while 15 percent said they were not bothered at all by that.

Share of adults who were bothered by ads not being relevant to them in the United States as of September 2021

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Source

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Release date

September 2021

Region

United States

Survey time period

September 8 to 11, 2021

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "The following are some ad qualities that are bothersome to some people. How bothered are you by each ad quality? Ads not being relevant to me or my life"

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Overview

8

Broadcast media

7

Print media

5

Outdoor

7

Digital

7

Podcasts

6

Advertising perception

8

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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