World: online & offline shopping habits for toys, games & books 2022

In 2022, about 40 percent of consumers around the world stated they more commonly bought items, such as books, toys, and games, online compared to offline. Only about 20 percent of respondents to this global survey said they usually opted for offline channels when buying such goods.

Share of consumers who typically shop for toys, games, and books online versus offline worldwide in 2022

Characteristic	Share of respondents
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Release date

March 2022

More information

Region

Worldwide

Survey time period

February 4 to 10, 2022

Number of respondents

11,002*

Age group

16 years and older

Method of interview

Panel survey

Supplementary notes

* The source adds the following information: "Sample sizes were USA (1,001), Canada (1,000), UK (1,000), Spain (1,000), France (1,001), Germany (1,000), The Netherlands (1,000), Italy (1,000), China (1,000), Japan (1,000) and Australia (1,000) – Total 11,002. The margin of error (at the 95% confidence level) is +/- 3% at the country level, +/-1% at the total level."

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