According to a survey on social marketing in China conducted in late 2021, 65 percent of advertisers stated that short video was a focus of their companies' social marketing strategy. KOL promotion was another key element in social marketing plan.
Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022
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Miaozhen Systems, & 199IT, & China Advertising Association. (January 13, 2022). Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022 [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1307830/china-popularity-of-short-videos-in-social-marketing/?__sso_cookie_checker=failed
Miaozhen Systems, und 199IT, und China Advertising Association. "Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022." Chart. January 13, 2022. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1307830/china-popularity-of-short-videos-in-social-marketing/?__sso_cookie_checker=failed
Miaozhen Systems, 199IT, China Advertising Association. (2022). Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1307830/china-popularity-of-short-videos-in-social-marketing/?__sso_cookie_checker=failed
Miaozhen Systems, and 199IT, and China Advertising Association. "Share of Advertisers Focusing on Short Videos When Doing Social Marketing in China from 2019 to 2021, with An Estimate for 2022." Statista, Statista Inc., 13 Jan 2022, https://www.statista.com/statistics/1307830/china-popularity-of-short-videos-in-social-marketing/?__sso_cookie_checker=failed
Miaozhen Systems & 199IT & China Advertising Association, Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022 Statista, https://www.statista.com/statistics/1307830/china-popularity-of-short-videos-in-social-marketing/?__sso_cookie_checker=failed (last visited February 11, 2025)
Share of advertisers focusing on short videos when doing social marketing in China from 2019 to 2021, with an estimate for 2022 [Graph], Miaozhen Systems, & 199IT, & China Advertising Association, January 13, 2022. [Online]. Available: https://www.statista.com/statistics/1307830/china-popularity-of-short-videos-in-social-marketing/?__sso_cookie_checker=failed