According to a survey on social marketing in China conducted in late 2021, 42 percent of surveyed advertisers stated that data fraud was the main challenge when doing social marketing with KOLs. Despite the difficulties in evaluating the campaign effectiveness, influencer marketing remained the key focus of social marketers in China.
Main concerns of KOL marketing among advertisers in China as of November 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
199IT. (January 13, 2022). Main concerns of KOL marketing among advertisers in China as of November 2021 [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/1307842/china-challenges-of-influencer-marketing/?__sso_cookie_checker=failed
199IT. "Main concerns of KOL marketing among advertisers in China as of November 2021." Chart. January 13, 2022. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/1307842/china-challenges-of-influencer-marketing/?__sso_cookie_checker=failed
199IT. (2022). Main concerns of KOL marketing among advertisers in China as of November 2021. Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/1307842/china-challenges-of-influencer-marketing/?__sso_cookie_checker=failed
199IT. "Main Concerns of Kol Marketing among Advertisers in China as of November 2021." Statista, Statista Inc., 13 Jan 2022, https://www.statista.com/statistics/1307842/china-challenges-of-influencer-marketing/?__sso_cookie_checker=failed
199IT, Main concerns of KOL marketing among advertisers in China as of November 2021 Statista, https://www.statista.com/statistics/1307842/china-challenges-of-influencer-marketing/?__sso_cookie_checker=failed (last visited February 17, 2025)
Main concerns of KOL marketing among advertisers in China as of November 2021 [Graph], 199IT, January 13, 2022. [Online]. Available: https://www.statista.com/statistics/1307842/china-challenges-of-influencer-marketing/?__sso_cookie_checker=failed