According to a survey on social marketing in China conducted in April 2021, the conversion rate on social media platforms averaged at 18 percent. The most prominent player was Douyin, with a conversion rate of 22 percent during the measured period.
Conversion rate on selected social media platforms in China as of April 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Miaozhen Systems, & 199IT, & China Advertising Association. (January 13, 2022). Conversion rate on selected social media platforms in China as of April 2021 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1307851/china-social-media-conversion-rate/
Miaozhen Systems, und 199IT, und China Advertising Association. "Conversion rate on selected social media platforms in China as of April 2021." Chart. January 13, 2022. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1307851/china-social-media-conversion-rate/
Miaozhen Systems, 199IT, China Advertising Association. (2022). Conversion rate on selected social media platforms in China as of April 2021. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1307851/china-social-media-conversion-rate/
Miaozhen Systems, and 199IT, and China Advertising Association. "Conversion Rate on Selected Social Media Platforms in China as of April 2021." Statista, Statista Inc., 13 Jan 2022, https://www.statista.com/statistics/1307851/china-social-media-conversion-rate/
Miaozhen Systems & 199IT & China Advertising Association, Conversion rate on selected social media platforms in China as of April 2021 Statista, https://www.statista.com/statistics/1307851/china-social-media-conversion-rate/ (last visited October 10, 2024)
Conversion rate on selected social media platforms in China as of April 2021 [Graph], Miaozhen Systems, & 199IT, & China Advertising Association, January 13, 2022. [Online]. Available: https://www.statista.com/statistics/1307851/china-social-media-conversion-rate/
