A survey conducted in the last quarter of 2024 showed the perception that adults of different generations in the United Kingdom (UK) had of the online marketplace Amazon. While nearly 100 percent of respondents representing each generation were familiar with the brand, popularity was highest among Millennials and Gen X respondents. On average, appreciation for Amazon was 74 percent in the UK over the surveyed time period.
Share of people having heard of or liked Amazon in the United Kingdom (UK) in the 4th quarter 2024, by generation
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YouGov. (January 15, 2025). Share of people having heard of or liked Amazon in the United Kingdom (UK) in the 4th quarter 2024, by generation [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1307969/amazon-popularity-by-generation-united-kingdom/?__sso_cookie_checker=failed
YouGov. "Share of people having heard of or liked Amazon in the United Kingdom (UK) in the 4th quarter 2024, by generation." Chart. January 15, 2025. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1307969/amazon-popularity-by-generation-united-kingdom/?__sso_cookie_checker=failed
YouGov. (2025). Share of people having heard of or liked Amazon in the United Kingdom (UK) in the 4th quarter 2024, by generation. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1307969/amazon-popularity-by-generation-united-kingdom/?__sso_cookie_checker=failed
YouGov. "Share of People Having Heard of or Liked Amazon in The United Kingdom (Uk) in The 4th Quarter 2024, by Generation." Statista, Statista Inc., 15 Jan 2025, https://www.statista.com/statistics/1307969/amazon-popularity-by-generation-united-kingdom/?__sso_cookie_checker=failed
YouGov, Share of people having heard of or liked Amazon in the United Kingdom (UK) in the 4th quarter 2024, by generation Statista, https://www.statista.com/statistics/1307969/amazon-popularity-by-generation-united-kingdom/?__sso_cookie_checker=failed (last visited February 18, 2025)
Share of people having heard of or liked Amazon in the United Kingdom (UK) in the 4th quarter 2024, by generation [Graph], YouGov, January 15, 2025. [Online]. Available: https://www.statista.com/statistics/1307969/amazon-popularity-by-generation-united-kingdom/?__sso_cookie_checker=failed