Even though 96 percent of British adults have heard of Amazon, the online marketplace is appreciated by roughly 74 percent of respondents, a 2024 survey showed. The popularity of Amazon has fluctuated since the third quarter of 2020, ranging from 71 to 80 percent.
Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 4th quarter 2024
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YouGov. (January 15, 2025). Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 4th quarter 2024 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1307976/consumer-value-score-amazon-united-kingdom-uk/?__sso_cookie_checker=failed
YouGov. "Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 4th quarter 2024." Chart. January 15, 2025. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1307976/consumer-value-score-amazon-united-kingdom-uk/?__sso_cookie_checker=failed
YouGov. (2025). Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 4th quarter 2024. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1307976/consumer-value-score-amazon-united-kingdom-uk/?__sso_cookie_checker=failed
YouGov. "Share of People Having Heard of or Liked Amazon in The United Kingdom (Uk) in Selected Quarters from 3rd Quarter 2020 to 4th Quarter 2024." Statista, Statista Inc., 15 Jan 2025, https://www.statista.com/statistics/1307976/consumer-value-score-amazon-united-kingdom-uk/?__sso_cookie_checker=failed
YouGov, Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 4th quarter 2024 Statista, https://www.statista.com/statistics/1307976/consumer-value-score-amazon-united-kingdom-uk/?__sso_cookie_checker=failed (last visited February 16, 2025)
Share of people having heard of or liked Amazon in the United Kingdom (UK) in selected quarters from 3rd quarter 2020 to 4th quarter 2024 [Graph], YouGov, January 15, 2025. [Online]. Available: https://www.statista.com/statistics/1307976/consumer-value-score-amazon-united-kingdom-uk/?__sso_cookie_checker=failed