As of January 2022, Brazil registered around 171 million social media users, approximately 14.3 percent up from 2021. The country saw around 85 million more social networking users than in 2014 and has been growing this number steadily. WhatsApp was the favorite and most used platform in the country, being accessed by 96.4 percent of the country's internet users.
Number of social network users in Brazil from 2014 to 2022
(in millions)
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DataReportal, & Hootsuite, & We Are Social. (February 9, 2022). Number of social network users in Brazil from 2014 to 2022 (in millions) [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1308065/number-social-media-users-brazil/?__sso_cookie_checker=failed
DataReportal, und Hootsuite, und We Are Social. "Number of social network users in Brazil from 2014 to 2022 (in millions)." Chart. February 9, 2022. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1308065/number-social-media-users-brazil/?__sso_cookie_checker=failed
DataReportal, Hootsuite, We Are Social. (2022). Number of social network users in Brazil from 2014 to 2022 (in millions). Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1308065/number-social-media-users-brazil/?__sso_cookie_checker=failed
DataReportal, and Hootsuite, and We Are Social. "Number of Social Network Users in Brazil from 2014 to 2022 (in Millions)." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/1308065/number-social-media-users-brazil/?__sso_cookie_checker=failed
DataReportal & Hootsuite & We Are Social, Number of social network users in Brazil from 2014 to 2022 (in millions) Statista, https://www.statista.com/statistics/1308065/number-social-media-users-brazil/?__sso_cookie_checker=failed (last visited February 15, 2025)
Number of social network users in Brazil from 2014 to 2022 (in millions) [Graph], DataReportal, & Hootsuite, & We Are Social, February 9, 2022. [Online]. Available: https://www.statista.com/statistics/1308065/number-social-media-users-brazil/?__sso_cookie_checker=failed
