In 2021, the share of connected TV (CTV) in video advertising impressions was the highest in North America, at 48 percent. Europe, the Middle East, and Africa (EMEA) and Latin America followed, both with 22 percent. In Asia-Pacific, the share stood at 11 percent.
Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region
Methodology: data based on an analysis of 286 billion video ad impressions served on the source's platform, across mobile, desktop, CTV devices, and social platforms.
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Innovid. (May 11, 2022). Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1308066/ctv-share-video-ad-impressions-region/?__sso_cookie_checker=failed
Innovid. "Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region." Chart. May 11, 2022. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1308066/ctv-share-video-ad-impressions-region/?__sso_cookie_checker=failed
Innovid. (2022). Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1308066/ctv-share-video-ad-impressions-region/?__sso_cookie_checker=failed
Innovid. "Share of Connected Tv (Ctv) in Video Advertising Impressions Worldwide in 2021, by Region." Statista, Statista Inc., 11 May 2022, https://www.statista.com/statistics/1308066/ctv-share-video-ad-impressions-region/?__sso_cookie_checker=failed
Innovid, Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region Statista, https://www.statista.com/statistics/1308066/ctv-share-video-ad-impressions-region/?__sso_cookie_checker=failed (last visited January 23, 2025)
Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region [Graph], Innovid, May 11, 2022. [Online]. Available: https://www.statista.com/statistics/1308066/ctv-share-video-ad-impressions-region/?__sso_cookie_checker=failed
