According to a survey conducted among consumers in selected countries during the fourth quarter of 2021, the majority of respondents in each surveyed country said they saw the same ads too many times when watching linear TV. This figure was highest in Norway - with 93 percent of respondents there perceiving linear TV ad frequency as being excessive - and lowest in Germany, with 75 percent of respondents there agreeing with the survey question.
Share of adults who think there are too many ads on linear TV in selected economies worldwide as of the 4th quarter of 2021
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AudienceProject. (February 22, 2022). Share of adults who think there are too many ads on linear TV in selected economies worldwide as of the 4th quarter of 2021 [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1308086/perceived-frequency-linear-tv-ads-worldwide/
AudienceProject. "Share of adults who think there are too many ads on linear TV in selected economies worldwide as of the 4th quarter of 2021." Chart. February 22, 2022. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1308086/perceived-frequency-linear-tv-ads-worldwide/
AudienceProject. (2022). Share of adults who think there are too many ads on linear TV in selected economies worldwide as of the 4th quarter of 2021. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1308086/perceived-frequency-linear-tv-ads-worldwide/
AudienceProject. "Share of Adults Who Think There Are Too Many Ads on Linear Tv in Selected Economies Worldwide as of The 4th Quarter of 2021." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/1308086/perceived-frequency-linear-tv-ads-worldwide/
AudienceProject, Share of adults who think there are too many ads on linear TV in selected economies worldwide as of the 4th quarter of 2021 Statista, https://www.statista.com/statistics/1308086/perceived-frequency-linear-tv-ads-worldwide/ (last visited October 04, 2024)
Share of adults who think there are too many ads on linear TV in selected economies worldwide as of the 4th quarter of 2021 [Graph], AudienceProject, February 22, 2022. [Online]. Available: https://www.statista.com/statistics/1308086/perceived-frequency-linear-tv-ads-worldwide/
