Perceived frequency of ads on linear TV worldwide 2021
According to a survey conducted among consumers in selected countries during the fourth quarter of 2021, the majority of respondents in each surveyed country said they saw the same ads too many times when watching linear TV. This figure was highest in Norway - with 93 percent of respondents there perceiving linear TV ad frequency as being excessive - and lowest in Germany, with 75 percent of respondents there agreeing with the survey question.
