Share of German shoppers buying pharmaceuticals online 2023, by generation

Published by
Koen van Gelder,
Sep 4, 2024
In Germany, Millennials with the largest share of consumers purchasing pharmaceutical products online in the second quarter of 2023, with over 50 percent. Up to 30 percent of consumers from other generations bought such products online over the survey period.

Share of consumers purchasing pharmaceutical products online in Germany in the 2nd quarter 2023, by generation

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Release date

November 2023

Region

Germany

Survey time period

Q2 2023

Number of respondents

1,000*

Supplementary notes

*19,293 consumers participated in the survey in 18 countries. At least 1,000 respondents participated for each country.

The sample sizes are nationally representative, including both Klarna users and non-Klarna users.

Release date is date of access.

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