Most well-known neobanks and neobrokers in the United States 2023
Chime is the most well-known neobanking brand among internet users in the United States, followed by SoFi with a brand awareness of 59 percent. Third place in this ranking goes to E*TRADE, with 58 percent of respondents knowing them.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
With 73 percent brand awareness, For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.