The top 10 TV advertisers in the United States served a nine percent of linear impressions compared to the national share to Black audiences and six percent to white audiences, while serving -16 percent to Hispanic and -34 percent to Asian audiences.
Share of linear TV impressions served by top 10 advertisers compared to national share in the United States in 1st quarter 2022, by ethnicity
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Samba TV. (May 10, 2022). Share of linear TV impressions served by top 10 advertisers compared to national share in the United States in 1st quarter 2022, by ethnicity [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1308482/linear-tv-impressions-top-advertisers-by-ethnicity-us/
Samba TV. "Share of linear TV impressions served by top 10 advertisers compared to national share in the United States in 1st quarter 2022, by ethnicity." Chart. May 10, 2022. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1308482/linear-tv-impressions-top-advertisers-by-ethnicity-us/
Samba TV. (2022). Share of linear TV impressions served by top 10 advertisers compared to national share in the United States in 1st quarter 2022, by ethnicity. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1308482/linear-tv-impressions-top-advertisers-by-ethnicity-us/
Samba TV. "Share of Linear Tv Impressions Served by Top 10 Advertisers Compared to National Share in The United States in 1st Quarter 2022, by Ethnicity." Statista, Statista Inc., 10 May 2022, https://www.statista.com/statistics/1308482/linear-tv-impressions-top-advertisers-by-ethnicity-us/
Samba TV, Share of linear TV impressions served by top 10 advertisers compared to national share in the United States in 1st quarter 2022, by ethnicity Statista, https://www.statista.com/statistics/1308482/linear-tv-impressions-top-advertisers-by-ethnicity-us/ (last visited October 07, 2024)
Share of linear TV impressions served by top 10 advertisers compared to national share in the United States in 1st quarter 2022, by ethnicity [Graph], Samba TV, May 10, 2022. [Online]. Available: https://www.statista.com/statistics/1308482/linear-tv-impressions-top-advertisers-by-ethnicity-us/
