Global users of WhatsApp Business by region 2021

In 2021, the number of global consumers and companies using WhatsApp Business was estimated to surpass 1.2 billion users. The Asia-Pacific region and the Latin American region, which include some of WhatsApp leading global markets such as India and Brazil, were estimated to have the highest number of users on WhatsApp Business. In the Asia-Pacific region, around 779 million WhatsApp regular users and company accounts were estimated to have interacted on WhatsApp Business in 2021.

Launched in 2018, WhatsApp Business allows companies to be easily found by users on the platform. Users on WhatsApp can initiate a conversation with companies holding a business profile in a seamless way, without the need to download an extra app or switch programs.

Number of WhatsApp users worldwide interacting via WhatsApp Business in 2021, by region (in millions)

Characteristic	Number of WhatsApp and WhatsApp Business users in millions
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Release date

May 2022

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Region

Worldwide

Survey time period

2021

Supplementary notes

Estimates modelled by Statista.

Data include both consumers using the WhatsApp interface to contact companies, as well as companies using the WhatsApp Business platform to contact consumers.

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