During a 2021 survey carried out in Sweden, 28 percent of responding adults (16+) stated they sometimes thought seeing ads based on their internet surf history was annoying. Meanwhile, nine percent said they never did.
Share of adults who were annoyed at seeing ads based on their surf history in Sweden as of November 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lunds universitet. (February 17, 2022). Share of adults who were annoyed at seeing ads based on their surf history in Sweden as of November 2021 [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/1309363/ads-browsing-history-sweden/
Lunds universitet. "Share of adults who were annoyed at seeing ads based on their surf history in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/1309363/ads-browsing-history-sweden/
Lunds universitet. (2022). Share of adults who were annoyed at seeing ads based on their surf history in Sweden as of November 2021. Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/1309363/ads-browsing-history-sweden/
Lunds universitet. "Share of Adults Who Were Annoyed at Seeing Ads Based on Their Surf History in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309363/ads-browsing-history-sweden/
Lunds universitet, Share of adults who were annoyed at seeing ads based on their surf history in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309363/ads-browsing-history-sweden/ (last visited October 11, 2024)
Share of adults who were annoyed at seeing ads based on their surf history in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309363/ads-browsing-history-sweden/
