During a 2021 survey carried out in Sweden, 47 percent of responding adults (16+) stated they liked to see content in the form of images from brands on social media. Moreover, 35 percent said they liked to see brand content as videos.
Types of content consumers wanted to see from brands on social media in Sweden as of November 2021
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Lunds universitet. (February 17, 2022). Types of content consumers wanted to see from brands on social media in Sweden as of November 2021 [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/?__sso_cookie_checker=failed
Lunds universitet. "Types of content consumers wanted to see from brands on social media in Sweden as of November 2021." Chart. February 17, 2022. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/?__sso_cookie_checker=failed
Lunds universitet. (2022). Types of content consumers wanted to see from brands on social media in Sweden as of November 2021. Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/?__sso_cookie_checker=failed
Lunds universitet. "Types of Content Consumers Wanted to See from Brands on Social Media in Sweden as of November 2021." Statista, Statista Inc., 17 Feb 2022, https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/?__sso_cookie_checker=failed
Lunds universitet, Types of content consumers wanted to see from brands on social media in Sweden as of November 2021 Statista, https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/?__sso_cookie_checker=failed (last visited February 13, 2025)
Types of content consumers wanted to see from brands on social media in Sweden as of November 2021 [Graph], Lunds universitet, February 17, 2022. [Online]. Available: https://www.statista.com/statistics/1309370/social-media-marketing-content-sweden/?__sso_cookie_checker=failed